Harare, March 2013 – The Zimbabwe International Trade Fair 2013 is an important strategic event on Zimbabwe’s annual calendar which Zimbabwe businesses should strive to attend.
The ZITF 2013, which will be held from 23-27 April, is being organised under the theme, Building Value, Enhancing Growth.
The Zimbabwe Trade organisation (Zimtrade) notes that relationships and synergies are the “age old secret ingredient” for any business.
“Trade exhibitions offer participants opportunities to nurture existing business relationships, as well as seed new ones,” says Zimtrade in its latest bulletin.
ZITF, Zimbabwe’s premier trade show case, draws participants from local, regional and international markets where organisations are presented an opportunity to market their brand or product to the world in an environment where they mix and mingle with both colleagues and competitors.
“Trade exhibitions are an effective marketing tool, where existing and potential customers are able to physically see, touch and/or taste the product. The decision to buy is an informed act. Trade exhibitions do not only provide opportunities to sale, but also provide a networking platform where participants can learn from each other,” notes Zimtrade.
Foreign exhibitors that are expected to attend include Brazil, China, Germany and Pakistan.
ZITF said in its update, ZITF senior officials visited India recently to find areas of collaboration.
Agents from Brazil and South Africa had been engaged and these had reached out to Uruguay, Argentina, Chile, Ghana, Kenya, Nigeria and Zambia to encourage them to attend the event, which is held in the second largest city of Bulawayo.