HARARE – Zimbabwe Young Women in Business (ZTWiB) will hold its inaugural Zimbabwean Women’s Expo whose main objective is to create a platform for women to show case their products and skills later this month.
Events co-ordinator Tinashe Madamombe said the event was designed to create a great advertising platform for woman in business from all sectors of the economy.
“Woman in business will be able, through ZYWiB export to showcase their services and products to a wide range of consumers and in turn gain new clientale,” she said.
The event would be held on July 27 at the Germany Society in Harare.
“The event would feature motivational and education presentation from Zimbabwean woman in business in order to encourage and educate presentations from Zimbabwean woman in business in order to encourage and educate young woman in business on running and managing their operations and the importance of investments,” Madamombe said.
Targeted exhibitors include health, fitness, business, education, banking, finance, law, home, design, fashion, beauty, travel, leisure, arts, culture, crafts, gender activists and youth organizations. The show is aimed toward young women in the community but aimed at attracting a loyal audience of hundreds of guests,” she said.
The ZYWIB major objective is to connect, promote, and inspire young woman, small businesses and companies along with young female entrepreneurs to network, meet potential customers and display their wonderful products or services.
Vice President Joice Mujuri is on record saying women in Zimbabwe had the potential to change their own economic status, as well as that of the communities in which they live. Yet more often than not, women’s economic contributions go unrecognized, their work undervalued and their promise unnourished.
Over the year, unequal opportunities between women and men continue to hamper women’s ability to lift themselves from poverty and gain more options to improve their lives, she said.
Research shows that inequalities persist in the way paid and unpaid work is divided between women and men; in the fact that women remain the sole caregivers at home, and in their limited access to resources. What’s more, these imbalances slow economic growth.
Women’s economic empowerment – that is, their capacity to bring about economic change for themselves – is increasingly viewed as the most important contributing factor to achieving equality between women and men.
But economically strengthening women – who are half the world’s workforce – is not only a means by which to spur economic growth, but also a matter of advancing women’s human rights. When governments, businesses and communities invest in women, and when they work to eliminate inequalities, developing countries are less likely to be plagued by poverty. Entire nations can also better their chance of becoming stronger players in the global marketplace.