By Rodwell Harinangoni
A mango tree does not eat mangoes, but it produces them every season. Its other needs like food and water are, therefore, taken care of by those who enjoy mangoes. If it stops producing delicious mangoes, this will mark the end of the care that makes it produce juicy mangoes. If it keeps producing fruits for those who enjoy them, even the seeds inside the fruits will be cast abroad eliminating any chances of extinction. The tree that does not produce fruit does not produce the seeds either. That means it may not produce other plants, and is in danger of extinction.
A business is like a fruit tree in more ways than one. The services it provides are not necessarily its own needs.
There are many who need your business’ products and services. Those people will make sure that all your needs are met so that they can get more of the good service you provide. If you do everything for yourself, producing fruit that only you can consume then you are not in business. You exist for everyone else but yourself. If you do not meet their needs, your needs are not going to be met either. Those who meet the needs of others will have their needs met.
If you continue to provide a first class service, there is going to be someone who is prepared to pay for that service. The money you get from providing the service will be enough for you to seek the services you need to be effective and efficient in the provision of your services.
Do not be worried if all you have are a few clients needing your service. If you are doing a good job they will tell others. Your business will grow eventually. In the same way that a fruit tree that produces sweet fruit has more visitors, there is going to be a lot of traffic around your business if you understand that you exist as a business to meet the needs of others. Yours will be met without an effort if you spend all your energy generating a good product and/or service. And do not forget that, although some throw stones at you to get the fruit, that fruit is the only way the seeds are cast abroad to expand your business. Treat all these clients as if your life depends on them, because it does.
Harinangoni is an author, motivational speaker, life coach and educator