A fruit tree does not get noticed by many people until it bears fruit. For the first few years the only attention it gets is from the owner if it is in the yard. If it is in the bush it does not get any attention until someone sees fruit on it.
This is an indication that all people love good things but are not necessarily interested in how they get to become good. In business, people are interested in getting good services and products. They do not care where these come from. If you are in the infancy of business you will spend a lot of money and effort trying to make people aware of what you have to offer. It will seem sometimes that your efforts are not recognised. Once you become fruitful, however, the people will notice without much of an effort on your part.
The trick is to learn from the fruit tree. When it is still young, it concentrates its efforts on developing systems that will sustain it in its fruitful years. If it becomes fruitful without developing strong stem and branches then it will fall from the weight of those who climb to get its fruit. If its root system is too weak, there will not be enough water available to make the fruit delicious and people may never come back again for another bite of its fruit.
If you will become effective in your prime years as an individual and as a company, you have to use your formative years to develop systems that will make your business sustainable at the crucial time. It is best done in secret before you are in the limelight. If people come and check out your services before you develop them best, then you can lose valuable customers on the first encounter. There is no hope of ever recovering them after that.
Take time to prepare for the fruitful seasons ahead. When you are fruitful people will tell each other about you the same way they share the news of a ripe fruit tree. You are better off ready when they do.