RM Insurance is set to be rebranded to Old Mutual Zimbabwe as part of a strategy to align its subsidiaries to the main Old Mutual brand, The Herald Business has leant.
Old Mutual group’s short term insurance business, RM Insurance Company rebranding will be unveiled to the market in the next few days.
RM Insurance, the country’s leading short term insurance company, insures commercial and industrial businesses, construction and civil engineering works, vehicles, dwelling houses and personal possessions.
It provides insurance solutions to the insuring public, commercial, industrial and corporate entities.
The rebranding process has already seen the introduction of a new corporate identity for its banking arm, CABS.
CABS managing director Kevin Terry last week said the rebranding was influenced by a market survey which revealed that the CABS brand was “old and tired”.
“ . . . it has been like a black jack in your sock – niggling away.
But the time has come. And so now we have a new brand . . . and soon a new look to our branches Chisipite will roll out in September,” said Mr Terry.
The unveiling of the new brand will be done in phases. This will include a new uniform for staff and refurbishments of the bank’s branches.
The Chisipite branch will be the first to be rolled out with the new look in September.